All insights

Selling a business

The Schedule Where a Negotiated Price Quietly Gets Taken Back

In an asset sale the price does not arrive as one number. It arrives split across categories of asset, and the split decides what rate applies to each piece.

That split is a term of the deal, not a form somebody fills in later. It belongs in the letter of intent, or at the very latest in the first draft of the purchase agreement, and it needs to be negotiated by somebody who knows what each line costs you.

Why it stops being flexible the moment it is agreed

The price has to be divided across the assets being sold, by agreement, at fair market value. That division goes into the transaction documents, and both sides report the same one.

Filings that disagree with each other are an invitation to examine both returns, which is exactly why neither side can quietly take a different position later. Whatever is agreed is agreed.

Where the money moves

Assets fall into ordered classes. Broadly: cash first, then near-cash items and receivables, then inventory, then everything tangible that is left, then identifiable intangibles, and goodwill last. The price fills those classes in order at fair market value, and whatever is left over lands in goodwill.

What that ordering does to you:

Inventory and receivables produce ordinary income. Not capital gain.

Equipment and other depreciated property produce ordinary income to the extent you have already written it down. That is recapture, and an owner of an asset-heavy business who has depreciated aggressively for a decade is frequently shocked by how much of the price it absorbs.

Identifiable intangibles and goodwill are where capital treatment lives. Goodwill is the residual, which means it holds the premium you spent twenty years building, and it also gets whatever is left after everything above it has been filled.

Why the buyer’s preference is the exact inverse of yours

This is what makes the allocation a fight rather than a form.

A buyer recovers what they paid for each class over a different period. The short-lived classes come back to them quickly. Goodwill and most intangibles come back slowly, across years.

So a buyer wants weight in the fast classes. The fast classes are the ones that cost you ordinary rates. Same schedule, same document, opposite interests, and only one of the two parties usually arrives having worked out what each line is worth.

The question to ask, in one sentence: which classes is this allocation loading, and what does each one do to my rate?

Two layers, or one, and it was settled years ago

How much of this bites depends on what your company is.

A C corporation selling its assets pays tax at the company on the gain, and the owner pays again when the proceeds come out. An S corporation or a limited liability company generally passes the gain through once, which removes that layer.

Removing the layer does not remove the split. Whether each dollar is capital gain or ordinary income still applies line by line, exactly as it does for anybody else.

A company that converted from a C corporation to an S corporation carries a further complication, because gain that built up during the C years can follow the company for a period after the conversion. That period is long enough that a conversion is a pre-sale planning decision rather than a deal decision. An owner who converts because a buyer has appeared has usually converted too late to get what they were converting for.

The election that turns one into the other

A transaction can be a sale of stock legally and an asset sale for tax purposes. Elections exist that do exactly that. They are available only for certain entity types and certain buyers, and they require both parties to agree.

A buyer who asks for one is asking you for the tax treatment of an asset purchase while leaving you the mechanical simplicity of a stock sale. That trade is not nothing in your favor: you keep the single transfer, and the contracts and licenses that come with it stay where they are.

But the consequence that lands on you is the asset-sale consequence, and it has to be priced that way. Treating the election as a drafting detail is how a seller gives away the one thing the entire structure negotiation was about.

Two tax advisors, both doing their jobs

There are two tax advisors in a deal like this, and they are paid to want opposite things. The buyer’s pushes for the structure and the allocation that return their money fastest. Yours pushes back on every line that turns capital gain into ordinary income.

A deal where neither of them pushes is a deal where nobody is reading the schedule.

What that situation needs is not a referee. It needs somebody who can put a dollar figure on each disputed line, because a line with a number attached stops being a tax argument and becomes part of the price.

What getting it wrong costs

The price gets agreed out loud. The allocation gets agreed in a schedule attached to a document, and only one of those two comes up at the closing dinner.

An owner who negotiates hard on the headline and then signs whatever allocation arrives has handed a piece of what they just won straight back, in a document they did not read, to a buyer who was indifferent to which of their columns it came out of.

And it is not a mistake you get to correct. The schedule is filed. By the time you understand what it did, the only person who can explain it to you is the one preparing your return.

More on this: Same Price, Different Money: Selling the Assets or Selling the Company; Two Offers, a Hundred Thousand Apart, and the Lower One Paid More.


This is what we do. Prism Edge negotiates the allocation as a term, with a dollar figure attached to each disputed line, and gets it settled in the letter of intent rather than discovered in a draft schedule. Your accountant supplies the treatment; somebody has to convert that into a position the buyer has to answer.

The full chapter on the tax consequences of each transaction type is in The Business Sale, free to download here.


General information, not legal, tax, or financial advice, and no advisor relationship is created by reading it. Rules change and the specifics of your situation matter. Always consult your own attorney and accountant before acting.

Free assessment

How ready are you to sell?

Start the assessment

What's next for your company?

Reach out and I'll reply personally within two business days.

Start the conversation